The biggest game changer in African fashion is…the internet

Home » Entertainment » Fashion » The biggest game changer in African fashion is…the internet
beyonce-pictured-wearing-kisua

In 2014, when Beyoncé was spotted wearing a skirt and jacket from South African brand Kisua, it sold out in days. The musician’s stylist had come across the brand online.

(CNN) – An increasing number of designers on the continent are morphing from small tailor businesses into recognized and respected fashion houses, thanks to the internet.

In 2014, when Beyoncé was spotted wearing a skirt and jacket from South African brand Kisua, it sold out in days. The musician’s stylist had come across the brand online.

“The internet is a great leveler,” says Kisua’s Ghanaian founder Samuel Mensah. “The speed with which you can access markets and can generate awareness about your brand is unprecedented in the history of fashion.”

The e-commerce platform, launched in 2013, sells its own clothes and collaborates with other designers to create collections for its label. It was born out of Mensah’s travels around the continent as an economist.

african-retailers-onychek

Designs by Ghana&amp’s Christie Brown and Kenya-based Adele Dejak

A billion dollar market

If estimates by Mckinsey’s Global Institute prove fruitful, Africans could be buying $75 billion worth of goods and services online by 2025, taking into account the region’s recent economic slowdown. In Nigeria, the continent’s largest consumer market, revenue has doubled each year since 2010.

Read more… CNN

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Ethiopia-born artist Awol Erizku opens first European show, slams Trump – CNN

Home » Entertainment » Art » Ethiopia-born artist Awol Erizku opens first European show, slams Trump – CNN
LA artist Awol Erizku surrounded by his work.

LA artist Awol Erizku surrounded by his work. The Ethiopia-born artist, is also responsible for Beyoncé’s iconic pregnancy shoot

(CNN) – LA artist Awol Erizku’s first European exhibition ‘Make America Great Again’ has opened in London — but if you are expecting a pro-Trump theme, think again.
The Ethiopia-born artist, who is also responsible for Beyoncé’s iconic pregnancy shoot, shares his thoughts on the current political situation in America through art — and he’s not worried about hurting anyone’s feelings.

“As he [Trump] rose to power, I just felt more and more compelled to make a body of work to say something about his rise,” Erizku told CNN in an interview before the exhibition opened.

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