It was eight months back when Walter Rizzi, manager of Villa Verde Restaurant, received a call from the organisers of Rototom Sunsplash Spain, one of the largest European reggae festivals, inviting him to take part in the concert.
Walter is one of the founders of Rototom Sunsplash, which was initially launched in Italy but later moved to Benicàssim, Spain. Founded in 1994, the festival takes place in summer for 10 days on a 50ha open air space. It is reported that up to 300,000 tickets have been sold for the festival, which incorporates campsites, forums, an artisan market, an art symposium and cultural villages.
Since its launch, the festival has hosted 2,500 shows with 15,000 artists from 120 countries. The United Nations Educational, Scientific & Cultural Organization (UNESCO) recognised the festival as an Exemplary Event between 2001 and 2010. And so far 14 countries have hosted this festival, on top of the main event in Spain.
Accepting the offer warmly, Walter travelled to Spain in November 2016 to deal with the organisers. He processed the deal along with Addis Gessese, a well-known Ethiopian manager for artists who previously managed Jano Band, a group of young Ethiopian rock musicians, and has a strong attachment to the Bob Marley family.
After a couple of discussions and negotiations with the organisers, Walter and Addis succeeded in concluding the deal of taking a crew of Ethiopian artists to the festival to be held between August 12 and 19, 2017, with the theme of ‘Celebrating Africa’.
Read more at AddisFortune